Signature 7-Step Process: SEDUCES
Nah, it’s not creepy at all. 🙂
My clients are actually relieved to learn that every key piece of communication needs to seduce the client. We must captivate their attention — with psychology. We must convey the real value of our offering — with clear, effective communication. We must stand out as a unique solution — through a deep clarifying branding process. We must nurture relationships and make compelling, relevant offers — by fully understanding our clients’ needs, hopes, and desires.
It’s equal parts science, art, and magic. Tempered by experience, and only available here.
S.E.D.U.C.E.S. Explained
Survey
• Investigate and understand your unique brand promise.
• Build a clear client avatar, gather insights and data to inform the next steps.
Engage
• Craft compelling and unique offers and messaging.
• Capture attention by speaking to both the hearts and heads of your clients.
Design
• Develop a distinctive brand and immersive online experiences.
• Create visual and experiential elements that resonate with your audience.
Unveil
• Produce and introduce your signature content.
• Share your your promise and services, mission and values with your audience.
Captivate
• Create irresistible lead magnets and marketing funnels.
• Attract and convert prospects into leads with engaging offers.
Enchant
• Provide ongoing value to nurture strong relationships with your audience.
• Foster loyalty and trust through consistent engagement via email, blogging, and social channels.
Secure
• Present compelling offers that meet your clients’ needs and desires.
• Offer tailored solutions that resonate and convert.
But wait, there’s more
This is a fractal concept. SEDUCES is more than a playful acronym to present a process. It’s the best way to make compelling communication. Whether it’s a landing page, a brochure, a video, a podcast, or literally any other format, the structure should be pyramidal and progressive. You start with the hook (the wink) — the reason why someone should continue. Then you progressively expand the amount and type of information, which continues viewer engagement to the coffee date, then the first dinner, and beyond. All by catering to the changing attention span of your prospect at each point in the process.
Ready to learn more? 👇 Contact me for our coffee date.