Resume / CV

Lee Busch | Creative Director

www.lbdesign.com
www.leebusch.com

Profile

  • Award-winning multidisciplinary designer, creative director and marketing strategist, with proven results in marketing, interactive, print, publishing, packaging and video.
  • Leading small and large domestic and international teams, budgets from $5,000 to $900,000.
  • For-profit clients ranging from startup to Fortune 50. Academic clients from regional to Ivy League.
  • Healthcare clients from small nonprofit to top teaching hospitals.
  • Strategic approach grounded in the psychology of the ways people process information, perceive details and respond emotionally to design and content.
  • Published work in all the major design journals as well as numerous “best of” collections.
  • Exhibited work in academic galleries, lectured on branding and design.

Highlights

  • 400% ROI campaign for Liberty Medical, winning Best Campaign Under $1mm: Boston Ad Club Maven Award
  • 300% increase in qualified applicants at MIT Sloan School, winning Ad Club Best Campaign Under $1mm a second time.
  • Showrunner for a yearlong documentary project following the lives of 7 diabetes patients.

Areas of Excellence

Website architecture, usability, design, and execution. Branding, naming, strategy, print projects, packaging, photography, video, publishing, copywriting, blogging and social media.

Market Segments

Medical/wellness, higher education, custom publishing, B2B, financial services, consumer goods, online marketing/sales campaigns, educational and documentary filmmaking.

Experience

Creative Director | iDiet/Instinct Health Science  2012—present

Brand manager, brand designer, marketing manager, webmaster and web designer. Advertising and PR. Customer experience and curriculum development. Product development and strategy. Health coach.

Creative Director/Principal | Lee Busch Design  2000—present

Web: Site design and programming, manage small and large web teams, ecommerce, ebusiness consulting, SEO, architecture, usability, user experience, strategy. HTML, CSS, PHP, CMS, EE, Drupal, WordPress.
Branding: Logos and identity systems, product naming, signage and environmental graphics.
Print: Collateral, annual reports, advertising, catalogs, structural and graphic design for events and shows.
Packaging: Dimensional and graphic design and production of retail consumer goods and food packaging.
Clients: AOL, Arthur D. Little, Blue Cross Blue Shield, BMW, Boston Acoustics, Brigham and Women’s Hospital, Cambridge Health Alliance, Carbonfund, Dove Consulting, The Free Software Foundation, Harvard Medical School, Hyperion Solutions, Innovation Associates, Lightwedge, Lotus/IBM, MassArt, Media Development Loan Fund, MIT, Money Magazine, NBC, Ocean Spray, Partners in Health, Reebok, The Smithsonian Institution, TAC Worldwide, TCOYD, Thermo Electron, Thompson Financial, Timberland, Tufts Health Plan, Workscape.

Creative Director | EPS Communications  2007—2014

Clients: MIT Sloan School of Management, Medco, Liberty Medical, Diabetes Care Club, Bronson Vitamins,
Iron Mountain, TUI Group, Travcoa, YMT Travel, Andover Newton Theological School, Odysseys Unlimited.

President | Goodbaker Gourmet  2003—2007

Inventor of an innovative line of vegan, organic food products, sold online and in Whole Foods Markets. Product development, branding, packaging, ecommerce, public relations, sales and retail distribution management.

Education

Tufts University, B.A. Magna Cum Laude
Dual majors in English and Social Psychology
Concentration in Design Communications

Awards and Publications

  • Best Campaign Under $1mm: Boston Ad Club Maven Award (twice)
  • Graphis Annuals (multiple)
  • Communication Arts Design Annuals (multiple)
  • Print Regional Design Annuals (multiple)
  • American Corporate Identity (multiple)
  • Print’s Best Logos & Symbols (multiple)
  • BONE Show
  • Graphis Logo

Personal

Traveled the country while living and working in an Airstream trailer
Certified Positive Intelligence Coach (CPQC)
Certified Strategic Intervention Coach (SIPE)
Certified Senior iDiet Group Leader
Instructor: iDiet Education
Lecturer: Branding, Marketing, Online Business (various)
Lecturer: Branding/The Creative Process, Mt. Ida College
Judge: Suffolk/Rammy Video and Photography Awards
Instructor: Ecommerce, Boston Center for Adult Education
Instructor: Vegan Baking 101, Cambridge Center for Adult Education
Instructor: Vegan Baking 101, Boston Adult Education

Veganism, nutrition and environmental concerns
Small-house living
Photography, including exhibition and sale of giclée prints