I’m noticing a general misunderstanding about how the internet works. Many people (though perhaps not you, dear reader), think that apps like FB, Twitter and Instagram are equivalent to “the internet”. They are not. They are private, for-profit companies, and…
“The future is already here–it’s just not very evenly distributed.” —William Gibson
Loving this piece. TLDR: The Future Of Marketing is: Advertising should elevate people Chasing clicks, views and likes is a deflationary spiral that adds no value to you or your audience.
If you use the new (as of October 2013) UA google analytics tracking code, then all your old event tracking onclick tags will not work. If you don’t want to muck around with js files, labeling page items and creating…
In this fake ad, they manage to cram every cliche and trope into one master cut, and to this designer, it’s hilarious. It’s also amazing to me how even though it’s all fake, the shots still convey emotional surges.
Too much choice is always bad Simon Sinek is my hero: The most social companies: It makes me want a chromebook. Except I don’t need a chromebook: Good business advice from Warren Buffett’s…
I think if the brilliantly simple I (heart) NY campaign was pitched today, it would be rejected. We have become too cynical — too suspicious of advertising for something so direct to work. The reason it endures now is that…
(click it to see it move)
Today, while the Boston police are tracking the 2nd suspected Boston Marathon bomber, I clicked on a news story, and had to watch a video ad first. It was for a buddy cop movie with lots of guns, car chases.…