This is a long one, but an important one. I found that it’s no longer just California that’s requiring website opt-out banners. Table of Contents Q: What California businesses need to be concerned about new legal threats from CIPA? Q:…
Have you heard about the massive leak of search API documents from Google recently? There has been much discussion about it online. It reveals that Google has been lying about how they rank sites, possibly to prevent people from gaming…
It’s such a hall of mirrors. I heard about a study finding that search result quality has declined over time, because the sites that rise in the search result rankings do so because of over-aggressive SEO (gaming the system), rather…
Here is a good “formula” for building an effective prompt for AI assistants such as ChatGPT. I am a ______ (doctor, lawyer, pet owner, etc)You are a _______ (seo copywriter and marketing expert, or pet therapist, or whatever.I need your…
Loving this piece. TLDR: The Future Of Marketing is: Advertising should elevate people Chasing clicks, views and likes is a deflationary spiral that adds no value to you or your audience.
If you use the new (as of October 2013) UA google analytics tracking code, then all your old event tracking onclick tags will not work. If you don’t want to muck around with js files, labeling page items and creating…