Category Musings

Predictions

a person holding a glass ball in their hand

OK, I’m going on record 🙂 The future of AI will eventually be on-device compute, not cloud-based server farms. Improved programming techniques and growing raw hardware power will make this possible out of necessity and economics. And Apple is best-positioned…

PSA: Apps are not the internet

ferris wheel at night

I’m noticing a general misunderstanding about how the internet works. Many people (though perhaps not you, dear reader), think that apps like FB, Twitter and Instagram are equivalent to “the internet”. They are not. They are private, for-profit companies, and…

I <3 NY ?

I think if the brilliantly simple I (heart) NY campaign was pitched today, it would be rejected. We have become too cynical — too suspicious of advertising for something so direct to work. The reason it endures now is that…

That’s entertainment?

Today, while the Boston police are tracking the 2nd suspected Boston Marathon bomber, I clicked on a news story, and had to watch a video ad first. It was for a buddy cop movie with lots of guns, car chases.…